1. Mba In Strategic Management Curriculum
2. Strategic Management Notes For Mba 3rd Sem Pdf Jntu

Mba In Strategic Management Curriculum

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Strategic Management Notes For Mba 3rd Sem Pdf Jntu

UNIT I STRATEGY AND PROCESS Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study. UNIT II COMPETITIVE ADVANTAGE External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure - National Context and Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies- Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-Case study.